Health campaign to cut back on sugary beverages

Health campaign to cut back on sugary beveragesA health campaign has been launched aiming to reduce consumption of sugary beverages. So far declines in sugary beverage sales have been seen in Maryland county.

Packed with empty calories, sugary beverages have been linked to weight gain and even heart disease.


The health campaign was set off in 2012 by Horizon Foundation and several community partners to educate the public about the hazards of sugary beverages in an attempt to decrease the consumption.
Between 2012 and 2015, sugary beverage sales dropped nearly 20 percent, while fruit-flavored juice sales fell nearly 15 percent.

Marlene Schwartz, director of the Rudd Center for Food Policy and Obesity, explained, “Through complementary strategies from advocating for changes to child care nutrition standards to creating TV ads, ‘Howard County Unsweetened’ made a concerted effort to encourage families to switch their drinks.”

Author Bio

Mohan Garikiparithi got his degree in medicine from Osmania University (University of Health Sciences). He practiced clinical medicine for over a decade before he shifted his focus to the field of health communications. During his active practice he served as the head of the Dept. of Microbiology in a diagnostic centre in India. On a three-year communications program in Germany, Mohan developed a keen interest in German Medicine (Homoeopathy), and other alternative systems of medicine. He now advocates treating different medical conditions without the use of traditional drugs. An ardent squash player, Mohan believes in the importance of fitness and wellness.


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