Popular Ads Mean Less Women Trying to Lose Weight

86535998According to a new survey conducted by the NPD group, the amount of women actively trying to lose weight has declined vastly over the past couple of decades.  This is problematic because being overweight increases your risk for type-2 diabetes, metabolic syndrome, coronary heart disease, stroke, sleep apnea, certain types of cancer, osteoarthritis, gallbladder disease and fatty liver disease (to name a few).

A healthy body image is a good thing, but taking a complacent approach towards excess weight is dangerous to your health.  The reason why an increasing number of women have stopped trying to lose weight has not been conclusively determined – yet some people are blaming “real body” ads and other ad campaigns that encourage woman to accept their excess body weight.

Dietary Habits of Women on the Decline

The NPD group has been tracking the dietary habits and attitudes of Americans since 1980. Recently, they released a surveyed conducted on 3,800 adults, and it revealed that although 34 percent of women were on a diet ten years ago, only 23 percent are on a diet today. Not only are less women dieting, both men and women are giving up on their weight loss efforts more quickly than in the past. According to Harry Balzer, vice president of The NPD Group: “In 2004, 66 percent of all dieters said they were on a diet for at least 6 months. In 2012, that number dropped to 62 percent.”

“Real Body” Campaigns – Impeding Weight Loss?

In 2004 Dove launched a worldwide marketing campaign celebrating women of all shapes and sizes. Dove helped to take the stigma out of being overweight and encouraged women who are overweight to be confident and comfortable with their bodies. Other company’s jumped on the bandwagon, and for the first time in recent history, overweight women were portrayed as beautiful and healthy. With the prevalence of eating disorders and skewed body images, these campaigns made perfect sense and there is no denying that they have helped women to feel better about themselves. Unfortunately, they may have also contributed to the new-found complacency about being overweight.

The Ad Campaigns – and Excess Body Weight

The downside of these ‘real beauty’ and other ad campaigns encouraging the acceptance of excess body weight is that they gave women an excuse to give up on trying to lose weight and achieve a healthy body weight. Although people surveyed by NPD stated that it would be ‘nice’ to lose weight, the overall attitude and perception of overweight people has become more positive. In fact, in 1985, 55 percent of Americans surveyed stated that people who are overweight are less attractive, whereas last year, only 23 percent of American’s associated being overweight with being less attractive.

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Dieting rarely produces lasting results, and perhaps the real reason why fewer women are dieting is that society has finally figured this fact out. However, that does not mean that you should give up on trying losing weight, if you are currently not in a healthy weight range; instead it means you should make lifestyle changes and plan to stick to them for the rest of your life. Start exercising regularly and increase your water intake. Also increase your intake of fruits, vegetables and legumes, because they are all high in fiber which fills you up, yet low in calories. In addition, vastly reduce your intake of all packaged and processed foods and try to eat something small every few hours, so that you never reach the point of ravaging hunger. These changes may seem daunting, but if you make one change at a time, slowly but surely, the pounds will melt away.





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