memories

A new study from McGill University has explored the way in which the music we listen to triggers autobiographical memories. Researchers discovered that musical cues can cause happier memories to come forward much faster than sad, scary, or peaceful ones, and also discovered a link between the mood of a piece and the type of ...click here to read more

Anti-smoking public service announcements that utilize fear and guilt to convince smokers to quit may be less effective than softer, nostalgia-based announcements, according to a new study from Michigan State University. The use of nostalgia-evoking imagery and content is often used to promote and sell consumer items, and researchers set out to determine if this ...click here to read more

If you’re like most people you probably have a few memories that you would like to have erased from your brain.  Up until now you may have thought that all of your memories were imprinted in your brain and were with you for life, but new research suggests that this may not be the case.  ...click here to read more